Mara Einstein: Black Ops Advertising

I’ve always been intrigued by advertising tactics, which led me to Mara Einstein’s book Black Ops Advertising.  Mara starts her writing by revisiting an era when companies simply placed ads on the most popular radio/television/newspaper outlets describing the product’s benefits.  Over time, inundated audiences started avoiding commercials. In today’s entertainment atmosphere it’s no longer sufficientContinue reading “Mara Einstein: Black Ops Advertising”