Is Beautiful Writing Guilty of Wasting Our Time?

I’ve been on a science fiction kick lately, listening to Do Androids Dream of Electric Sheep?, Hyperion, and Ready Player One.  It’s been really fun. I have a confession to make –  I gave up on Hyperion, not because it was lame, but because the road was long.  I have a 45 minute commute andContinue reading “Is Beautiful Writing Guilty of Wasting Our Time?”

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Mara Einstein: Black Ops Advertising

I’ve always been intrigued by advertising tactics, which led me to Mara Einstein’s book Black Ops Advertising.  Mara starts her writing by revisiting an era when companies simply placed ads on the most popular radio/television/newspaper outlets describing the product’s benefits.  Over time, inundated audiences started avoiding commercials. In today’s entertainment atmosphere it’s no longer sufficientContinue reading “Mara Einstein: Black Ops Advertising”

Joel Osteen: Become a Better You

Become a Better You: 7 Keys to Improving Your Life Every Day is the follow up book to, Your Best Life Now: 7 Steps to Living at Your Full Potential, which has sold over 4 million copies. Why Check Out Joel’s Writing? Besides selling a ton of books, Joel’s decision not to shelter hurricane Harvey victimsContinue reading “Joel Osteen: Become a Better You”

Wayne Dyer: Your Erroneous Zones

Wayne Dyer’s Your Erroneous Zones is one of the best excuse eradicating books in the self-help market.  Dyer systematically dismantles all our well constructed defenses that we use to avoid the hard work of self-improvement.  Light bulb moments abound, whether it’s applied towards yourself or someone you rub elbows with – the material is incrediblyContinue reading “Wayne Dyer: Your Erroneous Zones”